How to Use Snapchat for Employer Branding

How to Use Snapchat for Employer Branding Have you embraced Snapchat for marketing yet? Employers are fast understanding that to connect with potential employees and woo them into their workplace, being  present on social media is a huge leg up and a way to build a loyal following over time. This type of marketing  is not about the hard sell either; its about getting in front of people in a fun and inclusive way, telling stories  to paint the right picture of your company. Twitter and LinkedIn are fairly straight forward platforms to grasp, but when it comes to Snapchat, many brands are struggling to get their heads around the destructive messaging app which keeps growing and innovating.  To understand what the platform can do for  your brand, Ive spoken to Victoria Taylor, have a listen below and be sure to subscribe to the Employer Branding Podcast. Why should brands be on Snapchat? Ill say first of all brands dont need to be on Snapchat. Brands dont need to be on any social network. But I think its important for brands and businesses to recognise the year that theyre marketing in. And I think now currently with live stream and live video and the user base and the growth of Snapchat that its a pretty obvious choice to be on there. So Im not saying its necessary to be on there, because nobody needs to be anywhere, but I think its a wise move the way things are moving with the social space right now. Whats the key  to success on Snapchat? I would say, the top tips to success are showing behind the scenes, showing your personality and showing the in-between moments, because thats what Snapchat is all about. Its not a perfectly polished Instagram post thats filtered. Its not a perfectly crafted blog post. The beauty of Snapchat is the fact that it is those in between, raw, real moments. So I think for success I would say, be real, be you and make sure youre showing people the parts that they dont see on other social networks. What exactly are stories on Snapchat? Snapchat and the story element is content that basically self destroys, yeah. So if I was to post a snap now, within 24 hours at this precise moment that snap would disappear and so on and so forth. So the story is the public area. So you record a snap. That would be a photo or it would be a video and you would send it to your story. And that is where people view the story. So its the bit that the public can see. If youre settings is public, everybody can see your story. Sending regular snaps is  just person-to-person? Yeah, you can do that in the private messaging facility. So you can swipe across and theres a private messaging facility, which really lends itself nicely to the story as well because it encourages much deeper, meaningful conversations as a result of that story. So you almost take conversations to that space. Once someones interacting with your story, you can deepen the conversation and get to know somebody better. So its great for relationship building. How do you get more followers on Snapchat? With regard to followers in Snapchat you have something called a Snapcode, as Im sure youre aware. So we can take that Snapcode, download it and we can upload that to different social platforms. So if youve got a really nice Twitter network or a good network on Facebook, you can very easily shell out Snapcode or your Snapchat URL to those different platforms. You can also engage in others. Lots of people using Snapchat hashtag on Twitter. So look in there to see what conversations are going on around Snapchat. And I think youll find as well were seeing an increasing number of people using their Snapchat images as their profile pictures under the social networks as well. So thats a great way to get new followers as well. And also repurposing your content.  Snapchats got a beautiful ability where youre able to download single Snaps or your whole story. And downloading a single Snap is perfect, because you can then upload that to Twitter. So people can see almost a tiny snapshot. And then you can direct them and say, If you want to join in with the rest of the story, hop on over to Snapchat. Images vs. video: What content works best on Snapchat? I wouldnt say, theres a better one. It all depends on the context of the story, on the particular day, at the particular moment. I think what we all seen though is people being very, very creative with the way they do it. Theres some real artists out there on Snapchat as well that are great at drawing onto images and drawing onto videos as well. So I would say that a good combination of the two in the right context, at the right time is absolutely key. So I wouldnt suggest one over the other really. What mistakes do you see brands  making on Snapchat? I actually think Snapchat is very different to the other social platforms. Theres a lot of people rising through the ranks, sort of turning themselves into Snapchat gurus, which is absolutely fine. But I think Snapchat is a platform where self made strategy is key, yeah. And I think how one person does something, another person will do it very differently. So I think a mistake that people make is trying to imitate what other people are doing rather than just following what feels natural to them. So I think if you feel natural doing something, then go with what feels natural to you, because theres no right or wrong. How can you use Snapchat for talent attraction and recruiting? I think from a recruitment agency point of view, certainly from a communication point of view, I think theres a great, great structure there in order to be able to conduct conversations with potential candidates. It could be the recruitment agency might be talking about a particular job position within their snap story. And then deepening those conversations through those matters of audio chat bubbles and video chat bubbles within the private messaging section. So I think its from a communicative point of view, it lends itself very, very nicely to that. What is the return on investment of Snapchat and how do you measure it? The ROI of Snapchat for everybody is going to be different. It depends on your why and I suppose your own personal goal with Snapchat.  I think if youre looking at the ROI right now, its not necessarily to look at it as in a monetary  value, but to look at it from a relationship point of view and think, this is a platform where people have real, raw access to you. Its a platform that provides a lot of access, more access than any other platform out there right now, I believe. So I think that looking at an ROI in terms of money right now is probably not the right approach. But if you look at it and think, Im here to build relationships, to get to know people, then thats where the real ROI will be, because those relationships form. And as relationships form, trust is established. And with trust comes buying power. What apps and tools are useful to use with Snapchat? Youre starting to see now a lot of different apps coming into the market. Particularly on Twitter youre seeing apps coming in where theyre almost like Snapchat directories. Theres an example of one, 1000 snappers.  Theres one thats recently  launched, Ghostcodes,  I believe theyre actively  on Twitter. So yeah, theres lots of sort of businesses coming through the ranks where its sort of like a directory, where it makes it easier for you to be able to understand different types of snappers. So you can connect with people easier. Whats next for Snapchat? How will the platform evolve? Who knows? Who knows where its going to go? Its evolved so much. Even in the last couple of months weve just seen Snapchat 2.0 come out. Theres lots of different changes to the way that were able to communicate on there. And all I can say right now is its an exciting time to see where it is going because within like the last couple of weeks, we now have so many more options to communicate with our community over there within one platform, which is incredible. It combined text, picture, video, audio. It makes conversation very easy. So I think from sort of a relationship strengthening point of view, were only going to see that grow through Snapchat and Im excited to see where they take it. Follow Victoria on Twitter @VictoriaTaylUK  and remember to subscribe to the  Employer Branding Podcast.

PhDs paid teaching roles for new online Understanding Mental Health unit University of Manchester Careers Blog

PhDs paid teaching roles for new online Understanding Mental Health unit University of Manchester Careers Blog The University of Manchesters University College for Interdisciplinary Learning is looking for 8 Graduate Teaching Assistants to work on the UCIL interdisciplinary online unit Understanding Mental Health. The roles are open to PGR students in any discipline at the University of Manchester. You dont need to be an expert in mental health if youre interested in supporting undergrads who are curious to learn more about this very important topic, you could be just what we need. The original deadline for applications was Friday 25th January 2019 but its being extended to Monday 28th January.   Start date for the unit is Wednesday 30th January (eek fast-learners welcome ?? !) About the roles: Understanding Mental Health is delivered entirely online in Semester 2, 2018-19. The unit is interdisciplinary and GTAs from a wide range of disciplines may apply. Working as a GTA on a UCIL online unit is a great opportunity to develop skills and experience in undergraduate tutoring and assessment. It could also show your versatility in being able to communicate outside your discipline if mental health isnt part of your research, plus youll get the chance to add innovative online tutoring to your CV. GTAs will receive training and support in all aspects of the role (and the roles are paid, of course). Deadline for applications is Monday 28th January 2019.   Successful applicants will need to be able to start immediately. For more information please view the job description and application form. If you have any queries about these posts please contact sian.yeowell@manchester.ac.uk in the first instance. All Postgraduate

Federal Resume Example For Those Pursuing Government Jobs

Federal Resume Example For Those Pursuing Government Jobs Federal Resume Example For Those Pursuing Government Jobs If you’re applying for a job with the federal government, you’ve made a great decision. You’ll be working for a large, well-respected employer, and enjoy good benefits. However, you should know that your resume will need to be a bit different to earn the attention of hiring managers at government organizations. The requirements to resume formatting are more rigid, and yet you will still need to make a strong impression if you want to get considered for the position. Below we’ll share some quick resume writing tips, then provide you with a sample federal resume.Include a Complete and Accurate List of ReferencesIf you’ve never applied for a government job, your resume may not have a references section. If it does, there’s a good chance that it just has a little blurb about references being available upon request. If that’s the case, you’ll need to make some updates. Your federal resume should contain a dedicated references section with professional and personal refer ences.Each entry should contain a name, address, phone number, email address, employer, and job title. Personal and professional references should be kept separate. Before you include a reference, be sure to notify that person. You’ll want to let them know somebody will be in contact with them, and to ensure that their information is accurate.References will go at the bottom of your resume in a section titled ‘Additional Information’.Know What Else to Include in The Additional Information SectionYour references are just one part of the Additional Information section. You’ll also want to include any other information about your qualifications. Ask yourself the following questions:Have you ever held a leadership position in the community?Are you fluent in other languages?Have you written something that’s been published?Do you have expertise in any technologies that haven’t been mentioned elsewhere in your resume?What about any awards or certificates of achievement?Attentio n former scouts! If you’ve earned your Eagle or Life Scout, include this information!  The same is true for a Gold Award for Girl Scouts. Feel free to include any ROTC awards here as well.Don’t Guess!So, you aren’t sure if you started that job in October of 2015 or September. Does it really matter? Maybe you’ll just guess. After all, what difference does one month make?For government jobs, it makes a big difference. Employers in the private sector may not worry about this, but these are the kind of inaccuracies that can get your application removed from consideration. There are strict auditing practices in place, and ‘fudging’ something even a little bit is strictly forbidden. Check your records, and get all of your information correct.Lead Off With Relevant Data About HireabilityThere may be certain things about you that make you more desirable to the federal government. For example, if you are a veteran that puts you at the front of the line for many government jobs. The same applies if you are a citizen, or have a valid work visa.Did you get a particularly high score on your civil service exam? Include that information too! Have you ever had a security clearance? Include the level, and whether or not it’s still active. All of this information should go at the very top of your resume below your contact information.Don’t Worry About Resume LengthA standard resume is usually two pages at most. In fact, if yours isn’t you should definitely do some editing. A federal resume is going to be longer. If you have a lot of experience it could be exceptionally longer. Don’t worry if your resume is up to five pages long. You’re simply expected to provide information on your governmental resume that you would normally save for your job interview.Resume Sample for Federal Jobs (Word version)Download resume example (.docx)A Federal Resume Example (text version) Lawrence Sampson 225 White Oak Drive Saint Joseph, MO 64501 (314)555-1234 your@email.comSe curity Clearance: Confidential, CurrentFederal Govt. Experience: Census Taker, US Census Bureau 2014; FEMA Corps 2012 2013Veterans Status: United States Coast Guard Reservist 2013 PresentCitizenship: United States CitizenCareer ObjectiveTo obtain a full-time position in public service at the United States Department of the Interior, Fish And Wildlife Service as a fish and wildlife biologist.Summary of SkillsI have five years of experience in monitoring plant and aquatic species in fresh and ocean waterways. This includes collecting samples, photographing species, tagging, removal of invasive species, and observing behaviors of various aquatic species. I have five years of experience operating various types of aquatic watercraft, and enforcing environmental laws.Other skills include:Microsoft OfficeBio Tracker 2000Use of Basic HandtoolsCDLWork ExperienceUnited States Coast Guard (Nov. 2013 Present)Title: Marine Science TechnicianRank: Petty Officer First ClassPay Grade: E6Duties: Ensured that boats occupying waterways, citizens, and businesses operated within the bounds of environmental laws. Observed local aquatic life. Conducted soil and water tests. Created reports and submitted recommendations based upon evidence collected.EducationUniversity of Southern California (May 2014)Bachelor of Science in BiologyDeans ListOther InformationFluent in SpanishAudubon Society Aquatic Fowl Management CertificationTreasurer, National Marine Bioligist’s AssociationReferencesCaptain Earl Williams, United States Coast GuardCEW@USmail.com(555)555-5555Aircraft Mechanic SpecialistConclusionsThis was a brief sample resume for someone seeking a mid-level job with a federal agency. The candidate does not have a lengthy career history, but has instead placed his skills and achievements in the limelight, as well as past federal government experience.If you are struggling to get your personal credentials organized, be sure to also check resume examples for other careers. You can leverage additional writing tips for your work experience and education section from those. As well, work on lining up solid personal and professional references to back up all the information you provide! previous article Contrast Success Dark Free Resume Template next article Sweet Simple A Light Professional Resume Template you might also likeA Model Resume Example That Will Get Results

Five Reasons to Visit San Francisco Today

Five Reasons to Visit San Francisco Today Apart from being a foggy town, the diverse culture, history, vast entertainments joints and communities within San Francisco make it a great destination for most tourists. With old and up and coming neighborhoods that provide different cultural backgrounds such as Chinatown among others, you cannot miss finding a neighborhood in which you feel apart of the community. The local neighborhoods are filled with friendly locals and so much abundance. You cannot miss experiencing the incredible nature and astounding scenery. Here are five reasons why San Francisco should be one of the destination places in your travel plan. Pocket-friendly San Francisco offers you an opportunity to have fun and enjoy even when on a tight budget. There are places that you can visit without having to spend too much money on transport. You can walk to different places which are at short distances within a few days, although public transport is also available at affordable rates.   And if youre in SoCal and working with a budget, you can get cheap bus options from Los Angeles and save some money for other souvenirs. Vast exploration sites A trip to the Golden Gate Bridge is just a glimpse of what San Francisco has to offer. The strategic position of San Francisco surrounded by the San Francisco Bay provides a magnificent view for tourists. You can go hiking, visit the parks and museums, take a walk around the town or find a spot to watch the breathtaking view of the entire town. Visit the Golden Gate Bridge, which connects the bay and headlands for a much more dazzling view. A wide range cuisine Learning the local culture and trying out the local cuisines have been one of the things that makes people love traveling. San Francisco is one place with a wide selection of different cuisines. With numerous restaurants serving a taste of the local cuisine, a variety of cuisines are available for both vegan and non-vegans. A town such as China Town is the oldest and well known for the best bakery products such as dumplings and cookies. The numerous shops and food markets in the town provide great scenery and an opportunity to learn the customs and traditions. Spend some time walking down the farmers markets which sell fresh fruits and vegetables, seafood and taste the diverse authentic foods and meals. Lively nightlife For dance lovers and those that like partying, you can enjoy great music in the top nightclubs and bars in San Francisco. With endless options to choose from all over the city, your night will be filled with entertainment and drinks ranging from cocktails to tiki drinks served in wonderful places. The colorful night filled with lights provides a bright set up with beaming lights under a classic and breathtaking setting and atmosphere. Explorable within a few days You do not need many weeks or month to discover what San Francisco has to offer. Its geographical set up allows you to explore almost the entire city in a few days moving from Alcatraz, Chinatown, a trip to the museum among other places. Both locals and tourists can enjoy the splendor of this town that’s famous for producing the best wine. Apart from several other reasons to enjoy this beautiful town, the countryside also offers a great opportunity to go back to the roots and history of the town and explore more.